OPEN Healthcare Kazakhstan Inc., (hereinafter referred to as “OHKZ”) participated in the “2024 Almaty Marathon” held on Al-Farabi Avenue on September 29, where they operated a promotional booth and hosted various events, successfully completing their marketing activities. The Almaty Marathon, one of the most prominent events in Central Asia, celebrated its 13th year this time, with around 15,000 participants joining the large-scale event.
OHKZ conducted a hands-on experience event for the MobiCare Holter, a wearable arrhythmia monitoring solution, targeting 5km course participants through prior registration. MobiCare is a wearable ECG device equipped with technology that improves the complicated and inaccurate methods of traditional arrhythmia testing. It is smaller and more convenient compared to the conventional 24-hour Holter monitor and offers accurate test results through AI algorithm analysis and medical expert review.
In addition, they promoted the STI-12, a self-test kit for Sexually Transmitted Infections (STIs), and conducted an awareness survey on STIs at the event. They also garnered significant interest from participants by offering small prizes and discount coupons through a roulette event. The STI-12 is currently being sold in iU Market, a convenience store franchise that has recently gained popularity among the younger generation in Kazakhstan.
Moving forward, OHKZ plans to continue participating in various promotional events to create more opportunities to connect with the people of Kazakhstan.
